Wilson Insurance

Background

Wilson Insurance Brokers are a leading independent Insurance brokerage who have access to major insurance providers operating in both Northern Ireland and the Republic of Ireland. Their wealth of experience in the insurance industry and attention to detail across all our insurance products, has established the business as an emerging premier insurance broker that puts the needs of their clients first.

Brief

In 2017, Wilson Insurance celebrated 5 years in business, to celebrate, they requested a social media campaign to help promote this milestone. Their overall objective for the campaign was to improve brand awareness, increase social media interaction and increase website traffic.

Campaign (boosted)

To kick off the campaign on the 31^st May 2018, we began with a competition to celebrate their 5 years in business. This competition was boosted for a week and was accompanied with a daily countdown. The overall campaign was targeted at SMEs, business owners, decision makers, personal insurance customers and the targeted location was Northern Ireland & border counties. In addition to the competition and countdown the campaign included insurance tips, branded CTAs, website promotion and helpful insurance articles