Liberty Insurance

Background

Liberty Insurance are part of the Liberty Mutual group who have over 100 years’ experience in providing insurance for millions of customers. They offer a wide range of insurance solutions including car, travel, home, van and business. They are based in the Republic of Ireland with offices in Dublin and have a customer support centre located in the island town of Enniskillen.


Brief

In December 2018, we were approached by Liberty Insurance to create a range of social media graphics for their ‘CAROL-OKE: 12 days of Christmas’ Twitter campaign which was focused on guessing the correct Christmas song. Each day one winner would receive a €50 Mastercard.


Campaign

The campaign started 4th December 2018 and ended 20th December 2018, their target audience was set for young drivers (under 30) and their focused social media platform was Twitter. For the graphics we worked alongside the Liberty Insurance team to create a variety of emoji gifs that represented 12 popular Christmas songs.


Results

120+ per post

Comments

70+ per post

Likes

60+ per post

Retweets

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