Social Media


SugarProjects Social Media Management

Have you considered using social media to help promote your business, service, product or event?

Would you like to use Facebook or Twitter effectively alongside traditional media to engage customers? At SugarProjects, we understand that the promotion of your business is important in building your brand awareness and social presence, that’s why we offer a range of social media services. We create tailored social media campaigns that help spread the awareness of your event, service, product or business.

Social Media Case Studies

Liberty Insurance

Wilson Insurance

SugarProjects

Tour of Fermanagh

Currency Xtra

Larkin Cassidy

Do you need help with social media? Frequently asked questions;

I know that I need a social media presence to help promote my business, but I don’t have the time to manage it effectively!
No problem, we can help! Here at SugarProjects, we can design and manage a sustained social media campaign for your business. We will develop a proposal, plan months in advance and manage your social media accounts (Facebook, Twitter, Instagram) without you having to worry.
I use Facebook everyday, I will have no problem promoting my business on it!

This is a common belief but is not always accurate. Using Facebook personally everyday is different from maintaining a Facebook business page. Your business page needs to be professional and taken seriously, that means all assets such as your profile picture and cover photo should stand out and be sized correctly. You need to sustain your business page and interact and engage new and existing clients.

I gave up using Facebook to promote my business - it doesn’t work!

More than 45% of your customers are on social media, if you have tried to promote your business on Facebook and thought that it didn’t work, it could be because you didn’t have the time to commit, you hadn’t set out a long time plan or weren’t posting the correct content. When promoting your business on Facebook it is important to set out goals and plan ahead of time. At SugarProjects, we do just that! We develop engaging content and graphics, develop a long-term plan and measure campaign success.

For more information on our social media services, call us on +44 (0)28 6632 2129 or email us at info@sugarprojects.com.

I keep getting prompted to boost my post on Facebook - what is this and should I boost??

Boosted posts is another form of adverting on Facebook. When you boost a post on Facebook you are paying for your post to reach a larger audience other that showing up on your follower’s news feed. This feature is brilliant for targeting specific demographics as it allows you to select a tailored audience allowing you to choose a specific age, location, hobby and interest.

Using social media to promote your business, service, product or event?

Have you considered social media to promote your event, business, service or product? Would you like to use Facebook or Twitter effectively alongside traditional media to engage customers? We understand that the promotion of your business is important in building your brand awareness and social presence, that’s why we offer social media management for your business! We create tailored social media campaigns that help spread the awareness of your event, service, product or business.

We can help you to;

  • promote an upcoming event e.g. fundraiser, 5K/10K, triathlon, work anniversary and gala dinner
  • promote a service
  • promote a product 
  • promote your business e.g. new website, new product, service or launch

Using Facebook for your Social Media Campaign

Facebook proposal and strategy plan

We will start by creating a Facebook proposal, this will include your current 'Moment in Time' social following, objective, target audience, recommended social strategy, sample campaign and performance metrics. Once we have gathered all that is required, we will create a campaign strategy that will include content, branded graphics, suitable links and recommended times.

Facebook campaign/promotion

Facebook remains one of the most popular social media platforms with over 2 billion active users. Your businesses presence on Facebook is vital for increasing the awareness of your brand. We offer a burst of social media for events and special occasions to engage your audience and help spread awareness for your specific event, product or service. We will create a Facebook campaign that is most suited to your business and develop and plan that will meet all your proposed objectives.

Facebook targeting and paid advertising

When promoting your event or service through Facebook, we will aim to target a specific audience from precise locations, chosen hobbies, gender, and age. These tailored posts will be boosted with an agreed budget and will provide an increase of visibility across the social media platform.

Bespoke Facebook branded graphics

Facebook posts with images see 2.3 times more engagement than those without images. We will create high quality graphics such as photos and videos to express your brands message. Strong, eye-catching graphics will be boosted and targeted to specific audiences on Facebook which will contribute to the increase of brand awareness and social engagement.

Facebook metric monitoring and report

Throughout the Facebook campaign, we will keep track of the reach, engagement, likes and follows. Once the campaign has finished, we will create a social media report that will highlight the impact of the campaign, this will include the final reach & engagement and the likes & followers gained throughout the campaigns run time.

Using Twitter for your Social Media Campaign

Twitter proposal and strategy plan

We will create a Twitter proposal that will highlight your current following on Twitter, campaign objectives, target audience, social strategy, and twitter metrics. Once we have gathered all the essential information, we will create a campaign that will include relatable content, branded graphics and the recommend times to publish in accordance to your chosen audience.

Twitter campaign/promotion

Twitter is another social media platform that allows you to broadcast your news and keep up to date with your industry and related fields. It is an additional platform that is vital in increasing your brand awareness. We create social media campaigns for Twitter to help engage your chosen audience and increase your brand awareness by promoting your chosen event, service or product.

Twitter targeting and paid advertising

Twitter ads allow you to connect with new audiences, expand your reach, grow your twitter following and increase the traffic to your page or website. When promoting your event, service or product we will target your tweets to a specific audience from precise locations, gender, specific devices, interests and keywords.

Bespoke Twitter branded graphics

Tweets with images receive 150% more retweets than tweets without. Included in your campaign, we will create a range of branded graphics, including a Twitter cover photo and profile photo. Once we have created your graphics to correspond with your campaign we will boost and target your specific images to appeal to your target audience.

Twitter metric monitoring and Twitter report

During the campaign we will keep an eye on your analytics/metrics daily, making note of what content and imagery works best. Once the campaign has finished, we will create a report highlighting the impact, we will include the final reach & engagement, likes, retweets & followers gained and the impact of paid advertising- if included in the campaign.

Get in touch

Get started on your new Graphic, Web, Brand or Social project with SugarProjects!

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This year we are proud to support Friends of the Cancer Centre with a number of local activities and events in our area.