Category: Branding

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Designing an original Olympic Logo

Logo design can be complex at the best of times, but when the world is your target audience things can get a little bit problematic. Some of the biggest design agencies in the world crumble under the pressure, some come up with something truly special whilst others simply copy other logos. This is a breakdown of the most recent summer Olympic games branding and the long and winding road towards olympic gold, design wise anyway.

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How the minions craze has gone too far (and why you’re all to blame)

Lets start at the very beginning.

Unless you have been hiding under a rock for the past 5 years you are more than likely aware of the marketing tool that are ‘Minions’. I refer to them as a ‘tool’ as any credibility the cutesy little characters had has been lost with the recent release of the self titled spin off movie, Minions. They’re everywhere!

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Kingfisher Challenge

The Kingfisher Challenge (Cycle) took place on Sunday 7th September 2014. It was organised by the Upper Lough Erne Tourism Development Association (ULETDA) who requested SugarProjects to design a logo specifically for the promotion of the event.

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